Building a consistent Instagram theme for your feed is vital if you want to attract more followers and engagement. But with so many Instagram themes to choose from, it can difficult knowing where (and how) to start!
What makes the most sense for your business? How do you edit your photos in a consistent way? Should you create a color palette? Here's a list of 10 Instagram themes with advice on how to incorporate them into your own account. Check it out!
1. White Border
The white border theme was popular when Instagram first launched as you were limited to upload a 4x4 square image, however in August 2015, Instagram enabled full size portrait and landscape images. Third party apps such as Squaready and Whitagram can be used to create the ‘white border’ effect, and can actually make your Instagram look quite artistic as a theme.
2. Colour Coded
Colour coding can be very tedious to stick to, but will make a great first impression when someone clicks on your page and boost your following. Colour coding can be beneficial when selling coloured products, and can help structure your page. Use a mix of your product images and Pinterest photos to create the vibe and post the same style of image. You might also like to have a theme of 2-3 colours to keep it streamlined.
3. Rectangle Blocks
Similar to the white border theme, having all of your images landscape with a white border can be aesthetically pleasing. This theme would be particularly fitting for a photographer with a wide angle lens. Although you don’t necessarily need the white border now that Instagram offers full sized images, it means that your followers won’t have to click on each individual post to see the entire image. Try mixing it up with square borders to add some diversity.
4. Filter Theme
Using the same filter is probably the most common Instagram theme, and the easiest to stick to. Start by figuring out what type of images you post frequently and what filters suit the best. For examples, high blues, low saturation, warm toned, dark and moody. Try using apps such as VSCO Cam and stick to the same set of filters to create your own theme. When taking the image, remember to think about the lighting.
Love quotes? The checkerboard theme is for you! Posting a text image every second post is a way you can share text without making your Instagram look messy. It doesn’t have to be every second post - try posting diagonally, every third post, three text in a row. As long is there is some streamline theme to it! Use the Preview app to plan out your theme in advance, and Canva to write your text boxes.
6. Colour Block
Catch your audiences eye with a BRIGHT colour theme! If you take very colourful photos. They are very popular on Instagram at the moment. They can be with high saturation or light pastel colours. Either way they are a very fun feed to maintain.
Flatlays = or the art of taking a photo from above (standing on a chair for example). A lot of successful brands use Flatlays regularly throughout their feeds as they’re still one of the best ways to showcase a product. Give it a try - it’s not as easy as it looks!
Another cool Instagram theme idea is to draw on your photos. It’s a fairly new trend on Instagram that is unusual and eye catching. You don’t need to be a professional artist. Sometimes a few strokes are all you need to accentuate a detail. Use Adobe Photoshop for this technique.
9. Black and White
You can never go wrong with black and white! It’s classic and classy, and you can easily produce content. It’s perfect for portraits and street photography as blacks and whites can really show the rawness of your subject. Play around with different tones of black and white - even your iPhone has great features in the Photos app itself.
10. Puzzle Grid
Probably the hardest, yet most satisfying is the puzzle theme. Use the Split Pic app to create this awesome theme where you take one image, and split it into 2, 3, 6 or 9 images. Planning ahead is vital for this theme to work - and cannot be disrupted in between! Post 2-3 times a day to avoid spamming but to keep your theme fresh. We recommend not slicing your images for every post - keep this tactic for announcements or hero shots. Here’s how to make a grid feed.
Need help with your Instagram feed? Send us an email and we'll have a chat!